These are some important statistics you should know to optimize your local business for SEO. It’s vital that businesses are optimized if they hope to get more traffic and rank higher in search engines.
1. Local Search Habits
According to Google, many consumers who searched online for a specific service or product would visit that store within one day.
That means that businesses should be optimizing their listings to ensure the name, address and phone number are correct and complete. It should be exact and consistent across all your online portals. Local keywords should be plentiful on your website as well as other channels.
To ensure that your business is being competitive and getting ranked for local searches, you should be adding your listing to Google My Business and optimizing your local keywords.
2. Smartphones and Search Engines
It might not be a surprise to learn that 87 percent of smartphone users are conducting web searches at least once per day.
At least 71 percent of people said they’ll look up a business to verify its address or use the ads to click to call the business before heading to that location. This is vital information for companies to understand. When you keep your mobile content accurate, you’re allowing potential customers to find you as well as call your business.
They also look for hours of operation, driving directions and coupons or special offers when searching for local businesses. This is all information that should be readily available for consumers. The information should be easily digestible on a mobile device too. If you have too much information, you threaten to overwhelm the user who will simply find another business.
3. Online Reviews
Online reviews are almost as trusted as personal recommendations from friends and family. As many as 88 percent of consumers have said that online reviews will influence whether they shop or visit with a certain local business.
These are some of the top sites for reviews depending on your industry.
- Angie’s List
- Google+ Local
- Yahoo! Local
Whether it’s travel and tourism, hospitality or construction, reviews are taken very seriously.
You’ll need to make sure you’re encouraging happy customers to leave reviews, but you should be careful how you respond to negative ones too. When the businesses show up in the three top slots on Google, they will often have stars to indicate the favorable reviews. Many people choose to frequent businesses that have high reviews. They can often search for businesses with a minimum star rating.
4. Mobile App versus Mobile Browser
Half of mobile users prefer to use a browser when searching for local business as opposed to a mobile app.
On April 2015, Google updated their algorithm to give significant advantage to those who had mobile-optimized websites. They understand that many people are searching on-the-go with tablets and smartphones. For businesses that are unsure, Google has a mobile test page to be sure you’re optimized for mobile devices.
5. Claimed Listings
Less than 37 percent of local businesses have claimed their listings on search engines.
Many local businesses feel they don’t need to market online since they’re a brick and mortar location with foot traffic. As can be seen in some of the statistics above, many consumers are searching online locally to find addresses and phone numbers, so it’s vital that businesses manage their online presence.
- Potential customers expect to find information like name, address, phone number and hours of operation online.
- Local SEO is vital to the visibility of a business on search engines.
- Less than 37 percent of businesses have claimed their online listing, but almost 90 percent of consumers have searched for local businesses online.
Businesses can’t ignore mobile statistics and the importance of local SEO to drive traffic to their location. Your site should be optimized for viewing in local browsers with the correct name, address and phone number across all online platforms including review sites and social media accounts.