Local SEO Strategies for Small Businesses

Written by: Jason Bayless | October 28, 2017

The internet is becoming more competitive. Search engines have become the prime method of finding local businesses and local information from the internet. Small businesses should not be left behind in this. If your business is not using local SEO, then it is not invited to the party! Local search has a huge potential of attracting new clients to your small business. You need to incorporate local SEO into your marketing strategy if you want your small business to grow. Here are local SEO tips every small business should use to rank well locally and attract new customers.

Ranking for local page listings
The first step is to ensure that your business has a local business page. You need to fill out the business information like business working hours, location, photos, the business category, and phone number. After you fill out that information, you are ready to create an account. You have to ensure that your business meets Google’s definition in their guidelines.

Optimize and categorize your page
You need to understand that optimizing your page means uploading several quality photos. You also need to detail your working hours and list the services and products offered by your business. Additionally, categorizing your business is one of the most important steps of optimizing local search. Most local search engines provide small businesses the ability to place their businesses into two to five categories. The categories will help your clients to understand what your business is all about and what it does. It is important to realize that some search engines don’t display a firm that is not categorized while others miscategorize the business.

Web development
The first step in web development is writing your full business name, address and phone number (NAP) on every page of your site. Make sure you have the exact format or same details when you mention your address on other sites. It goes a long way in developing the reputation of your business and ensuring excellent customer service. Additionally, it establishes your business as an authoritative resource.

Website maintenance
Make sure you develop excellent content for your website that relates to your industry. Regularly publishing new content is a critical component of ensuring that your site ranks well in local search engines. A freshly posted content is a sign that your company is active and healthy. One of the easiest ways to achieve this is by blogging. Studies show that businesses that blog regularly get about 68% more leads from their sites. You should focus on publishing high-quality content that targets your customers directly, and with titles that contain your target keywords.

Create links from high-quality sources
Links play an integral part in the SEO equation. Search engines assume that links that point to your website from high-quality sources are a sign of endorsement of the quality of your small business. You can start with real-world organizations that you are a member of, like your local Chamber of Commerce. Look into potential links from industry associations or trade organizations you belong to or you support.

Get reviews from your clients
You need to acquire local reviews by giving your customers an incentive like a discount. The other way of doing this is by creating a page on your site where clients can write a review and give feedback on their experience. Make sure you respond to your reviews. You can thank your clients for their time. Reputation is everything; therefore, don’t underestimate any review.

Add a call to action
You need to make it easier for first-time clients to find information or get in touch. Each page should have a clear call to action that just states what an individual should do next. You can use an image button or a link.

Local SEO is an important part of creating the visibility of your business. The above tips will guide you get the best from your local SEO. Learn from your mistakes and be patient. Don’t forget to set realistic goals.