If you have a local business, you can’t afford to not be targeting a local SEO strategy. Unlike a standard SEO strategy, using local SEO pinpoints your services for a particular location. Rather than focusing your SEO efforts to be broad enough to appeal to customers all over the country or world, you’re using laser-focused attention to attract customers that live in one particular area.
A local SEO strategy is idea for anyone who can only provide a product or service to a small area, such as a restaurant, a small service provider, or anyone with a storefront. While people may travel to visit your business, there is an undeniable relationship between your company and the town you live in.
Here are some great tips for developing a strong local SEO strategy:
1. Use a Mobile-Friendly Web Design
Because many local searches are done while on the go and searching for an establishment that provides the product or service they are looking for at that moment, local companies will want to ensure their website is created with a fully responsive web design. A fully responsive design allows for the site to adjust to meet the various screen sizes and needs of mobile devices, making it easier for potential customers to get your information on the go.
2. Get Great Customer Reviews
Local searches rely heavily on the reviews for the company that may appear in the results. Because Google will push the companies with the highest number of good reviews to the top of the list, you will want to find an efficient way to get great reviews from your customers. But be careful because poor reviews will push you further down the results line, so be sure you and your team are consistently providing an excellent service to customers.
3. Keep NAP Information Consistent and Updated
Your NAP information includes your company name, address and phone number. This information should appear consistently and clearly throughout the pages of your website and the various other pages you may use, including Google My Business, Yelp, and any social media pages. Be sure that this information is as accurate as possible, especially if you have recently moved or added a new phone number. For local searches, this information is how potential customers will find you.
But having updated NAP information isn’t enough. To make a strong connection between your many pages and the physical location of your store or service area, you’ll want each page to offer consistent information. If you abbreviate part of your address one way, be sure to abbreviate the same way throughout your pages. This stresses that you are at that physical location and will make a stronger connection between your service and your city.
4. Take Advantage of Google My Business
When a person does a local search, they are first met with the Google My Business pages that best fits what they are looking for. Regardless of how strong your website SEO strategy is, you won’t be able to place your page above the Google My Business results. So, you’ll need to be sure that your Google My Business page is adequately updated and used to its full advantage. This will help you to appear as one of the first results a searcher will see when looking for a product or service that you provide.
Local SEO doesn’t need to be difficult to master, it is just important that local companies recognize its benefit over traditional SEO. If you’re looking to bring more customers through your doors, try a local SEO strategy.