Local SEO Tips for Small Business Owners

Written by: Jason Bayless | October 20, 2016
Small businesses owners are sometimes intimidated when it comes to implementing search engine optimization strategies because they have a feeling that bigger companies (with unlimited resources and budgets) dominate it. If you are a small business owner and runs a business enterprise that depends on local customers, then local SEO offers the best opportunity to beat the competition. Local SEO levels the organic traffic arena and will keep your business in front and center of the local search results. To help you boost your business growth, here are a few local SEO tips that you can capitalize on.

Location pages

Develop a few geo-targeted location pages based on the major locations that your business serves. This will go a long way in increasing search engine rankings for that given location over time. Every detail of the location is vital, so title, address, and other elements of your content must be focused on the name of that particular location. Although some experts favor having as many location pages as possible on your website, targeting just one main location and giving it prime attention will give you best results.

Leverage on your NAP

The term NAP describes the name, address, and place (or phone number) of your business. You need to list these details with ultimate clarity and visibility (headers, menus, and footers). The right NAP placements will help your exiting and targeted clients to examine your physical and online presence. You can also take advantage of Google maps to help local searchers navigate your business location. This is a very crucial service to your clients and though it may not necessarily boost your rankings, it will bring potential customers right to the doorsteps of your business.

Local Keyword Optimization

Keyword strategy is the cornerstone of any SEO strategy. You need to develop and maintain a keyword strategy that matches your local market. Using the Google Keyword Planner or any other keyword tool, carry a sound keyword research by filtering results based on geographical locations and figure the competitiveness and efficiency of every keyword that you plan to use. The outcome of your results should be implemented in your content, titles, headers, meta descriptions, and footers as per Google’s guidelines. Integrate them in your social media strategy as well to engage more customers.

Claim Local Listings

Claim you listings in as many local directories as possible so as to spread your business all over the web. Your NAP information should be consistently listed on numerous local directories to help local search engines and your potential clients find you easily and quickly. Once you have managed to update your NAP information in local directories, you can move to industry specific directories.

Never forget Google+

Ensure that you set up a Google+ page and maintain an updated and active profile. Generally, activities in Google+ pages are often given more weight by Google than other social media platforms—and it is easy to understand why! Remember, Google+ is a product of Google and what happens when you own the world? You can set you own rules, right? Either way, Google+ works perfectly when it comes to search rankings because it was specifically designed for SEO. Just post your content the way you would on other social media platforms like Facebook and encourage your customers and followers to leave reviews as well.

Final Thoughts

Local SEO is one of the most effective and quite measurable search engine optimization strategies to leverage on as a small business owner. With it, you can enjoy a level playing field of organic traffic at the center of local search results. You only need to remember that mastering local SEO is more or less the same to mastering international SEO—the deeper you get into it, the more you will be in a position to understand what you should implement to dominate local SERPs. So by using the right ranking strategies and factors, small businesses have all the chances to establish themselves in their respective industries.