“Localization is everything when it comes to modern search engine optimization. If you are not creating a real interest in your business in your local area, then you are never going to go global. It is really that simple. The major search engines, which are the gatekeepers for the majority of web traffic, will not promote your site if you are engaging in wide net strategies or underhanded techniques to try to reach an audience that you have not earned.
With that in mind, here are some of the best local SEO tips and tricks for small business.
Fill Out All Listings
Your listings o Google Business, Yahoo Business, and every other niche business listing site that is relevant to you should be filled out. Make sure that your information is exactly the same. For instance, if you abbreviate the street name in one of your listings, then abbreviate the street name in all of your listings. Otherwise, the search engines may view those listings as two separate companies. You will not get the search ranking that you really deserve.
Use Long Tail, Local Keywords
Long tail keywords are your ticket to a better connection with your local audience. Do not try to compete for generic, short keywords. This is futile because all of these keywords are being usurped by much larger entities with millions of dollars to spend in their marketing budgets. You do not have to compete directly – simply work around them! Your local address is relevant to you and not to an international company. You have the leverage to end up as more relevant in search results in your local area, so use that power by cultivating your long-term, local keyword strategy.
Build a Good Link Profile
Having a strong link profile is absolutely essential to your success online. If you do not have this kind of a profile built up, then your site will never see its true ranking. There is very little that a good link profile cannot overcome. What exactly is a good link profile? This means simply that you do not link to sites that are not trusted with the major search engines. You only link to sites that are well received. If you do this, then the major search engines will view your site as more trustworthy and increase your position in search rankings.
There are many other tips that you should follow for local SEO, but the above three are definitely among the most important. Do not forget these tips – they will serve you well no matter how much the online market changes.”