Local SEO with Multiple Locations

Written by: Jason Bayless | August 23, 2016
If you run a business, it’s essential you implement an effective search engine optimization, or SEO, strategy so that you can get the best possible return on your marketing efforts, but many businesses focus only on paid advertising, but this method alone is not the best choice. With paid advertising, the moment you stop paying, your traffic dries up. With a proper SEO strategy, however, your efforts will bring in quality, targeted traffic for years to come. Although ranking for general terms related to your market can be tough, ranking for local terms is much easier. But it’s important you focus on ranking your website for several local cities and towns so that you can maximize your exposure.
Quality Content

In years past, ranking for any keyword was as simple as repeating it several times through your article. This method, however, no longer works when your goal is to have your content appear at the top of the search results page. In fact, keyword stuffing is a great way to get your website penalized by Google. Instead, focus on creating quality content that your potential customers will enjoy reading.

Because search engines want to concentrate on giving their users the best possible experience, you must keep the reader at the front of your mind when crafting your content. Use your keyword in the title, and a few times throughout the article. When you pick your keyword, focus on terms for which your potential customers are likely to search when they are looking to spend money.
Different Locations

When you want your content to rank for several towns, you have a few options from which to choose. First, you can try to rank for each keyword on the about page of your website, remembering to make each keyword placement look natural. But because having your keyword placed in the title is a factor, some people opt to avoid this method. On the other hand, you can create several pages and rank for a different location on each one.
Backlinks

Odds are, you are not the only business in your market trying to rank for local keywords, so you must add some finishing touches to your ranking efforts. Building quality backlinks will work wonders to get your website to appear on the No. 1 page of Google. The first step in getting backlinks is to ensure you post engaging, shareable content so that others will feel compelled to link back to you. Another tip is to offer discounts to students who are attending local universities. Simply call each campus and inform them of your offer and ask them to post about your deal on their website so that their students become aware of your offer. Not only does this act as free advertising, but it will also earn you a powerful university backlink.
Post Often

Updating your website’s content on a regular basis is an excellent way to rank on the first page of Google; this is why your site should have a blog, and you should add new content at least several times each week. Always ensure each post you make provides valuable or interesting information, but you must also try to rank for new keywords when possible. It’s important you refrain from being overly promotional in your blog posts so that you don’t lose the attention of your subscribers. However, try to tactfully relate your posts to one of your services or products when doing so sounds natural.
Final Thoughts

When implemented properly, a local SEO strategy will enable you to generate tons of targeted traffic so that you can reduce your advertising expenses. It is, however, important you take the time to add valuable content and to focus on ranking keywords for several local towns so that you can get the most from your SEO efforts.