Mobile Practices for SEO

Written by: Jason Bayless | March 31, 2015

The mobile market for commerce is expanding at a rapid rate with no indication of turning around. The Millennial generation that grew up on computers actually prefer to do commerce on a mobile phone. If you are running a business, then you need to maximize your presence within the major search engines on mobile platforms (it is completely separate from other search engine systems.

SEO on the mobile platform is not out of the reach of the dedicated webmaster. Here are some of the best practices for search engine optimization on the mobile platform.

– First, make sure that your website is formatted for the mobile operating system.

Many webmasters make the mistake of thinking that they can simply scale down their laptop websites in order to create their mobile websites. This is simply not a tenable solution. For one, the tags and the other search engine optimization markers that work on your laptop website will not work on your mobile site. People search for different things when they are walking around with their smart phones. If your mobile website does not reflect this, then you will miss out on the business that you could achieve on the platform.

Format your website so that it can be properly viewed on a small screen. Most smart phones are on a diagonal from 4 to 6 inches. This means that you have to make your text much bigger in proportion to the rest of your website. You may also have to use colors that are more bold in order to compensate for the low lighting situations in which many people will viewing your content. Lastly, you want to be sure that your loss leader or your headline is centralized on the screen when your potential customer opens your website. This headline should have the appropriate tags on it as well.

– Secondly, be sure that your website responds to the psychology of the mobile customer.

Think of yourself as a consumer. When you are searching something on your own mobile phone, you are likely looking for an answer directly. You are much more likely to make a purchase immediately and much less likely windowshopping. If something does not appeal to you instantly, you will likely click away and look for an option that does. When you are organizing your own website, keep this in mind for the customers that will come to.

The major search engines are built to respond to a website in the same way that you are human customers do. This means that if your customers click away from your website after viewing your initial advertisement or were landing page, your website will be punished within the mobile major search engines. It is essential that your customer base remain loyal in order to maintain the search engine ranking that you have built in the past. If you do not have an established relationship with the major search engines, you must keep a consistent audience in order to create a good one.

If you focus on the psychology of your customer, then you will definitely create a positive relationship Google, Yahoo and Bing. Make sure that you have a navigation bar that links to all of the other pages on your website. This will increase the click through rate that your website gets in total, increasing the amount of attention that the major search engines will show to your content. Be sure that you have relevant and up-to-date content on each of your pages so that your content can never be viewed by your customers as late.