On-page SEO lays the foundation for any search engine optimization strategy. If you’re looking to improve your ranking in a local search, there are a few things you will need to do on each post to increase your chances of having a search engine crawler find your page.
But what are the most important on-page SEO factors and what can you do to ensure you’re covering all your bases? With this checklist for on-page SEO factors, you can reach the top of any relevant local search.
When crawlers scan through content to determine which fits the search, it will first look at largest, most important text first. This includes the title tag of the page. To increase your chances of catching the crawler’s eye early on, include your keyword in the title tag.
Each page that you create will be given a designated URL that leads directly to that page. Depending on the platform you use for your website, this URL may be a series of numbers and letters – which can be difficult for search engines to understand. As part of your on-page SEO strategy, change your URL to include significant information about the post or page.
The meta description of the page is a brief summary that includes information about what can be found if the user follows through to the entire content. This meta description will be displayed on the search engine results page, but it can be edited to include whatever you want. Be sure that it is clear, relevant, and contains your designated keywords.
After the title, URL, and meta description, the search engine crawlers will continue to come through your content based on importance. The next order includes your headers. Crawlers will read your headers in order of significance, starting with H1 and moving down to potentially H6. Be sure your designated keyword is located in at least your H1 headers.
The content of your page or post is also incredibly important for your SEO strategy. However, if you want to rank highly, you need to have completely unique content on each page. When your content is different from other pages on your site and different from other sites on other pages, you are providing new, valuable information that can’t be found elsewhere. Google and other search engines will push this content ahead of pages that only repeat the same thing over and over.
Just like your content must be unique, it also needs to be shareable. If you’re hoping to find your way to to the top of a local search results page, you’re going to need the help of links and shares to get you there. While links are considered an off-page SEO strategy, creating the content on the page is the first step in the strategy. When creating your content, be sure it is something that readers will want to share with others.
Any page you upload to your website should contain some images. These images help to break up the content and provide visuals to your audience. But search engine crawlers cannot see what those images are, so you need to optimize them to provide descriptions. Alt text tags and image names can tell crawlers what the images are presenting and can display them in image searches.
Many local searches are done on mobile devices, such as smartphones. If you want to be found in these on-the-go searches, you need to have a mobile friendly website. With a website that can be viewed on a variety of screen sizes, you can keep customers anywhere happy.
A proper SEO strategy includes both on-page and off page systems. However, without a strong on-page system, you can’t do well with off-page systems. With these tips, you can lay a solid foundation for any local SEO strategy.