Local SEO doesn’t have to be difficult. While you might be working with a professional to make sure that your site is in the best possible shape, there are a few things that you can do on your own to get quick results. Below are a few quick local SEO tips for small businesses that can help you bring in new customers and make the lives of your existing clients easier. Each tip can be accomplished under half an hour, making them especially useful for those who are handling their own SEO duties.
If you’ve got about thirty minutes, you should be able to get your website listed on your local Chamber of Commerce’s site. This is a quick, easy way to get an authoritative backlink and put yourself in a good position to gain new visitors. If you are already a member of the Chamber of Commerce, you should already be listed on the site. If you aren’t, getting the problem solved should take no longer than a phone call. If you haven’t joined yet, you should look into the other benefits you might get from the organization – you may be surprised.
Open a Review Section
Does your site have a place where customers can leave reviews? If not, it’s time to add one in. This is a quick process if you’re using the most common site-building tools, and it can pay off very quickly. Most customers look at reviews before they make a purchase, so make sure to give them those reviews before they have to leave your site. This is a good bit of SEO practice for anyone, but it can be incredibly important for small business owners. If you can give people reviews before they come to your business, they’ll be less likely to wander away before spending money.
Add Contact Information
How easy is it to find the contact information for your business on your site? If it can’t be found with a quick look, it’s too hard to find. Make sure that your address and phone number are listed prominently. Your customers won’t spend much time looking for contact information if it can’t be easily found – instead, they’ll move on to another website. The easier to find the information, the better. Make sure that it’s not only listed prominently on the home page, but that there’s some kind of contact information available on every page of your site.
Incorporate Social Media
Another good local tip is to incorporate your social media to your webpage. For some, this will be as easy as adding a “”Like”” button on the bottom of a page. For others, this might include adding Twitter functionality or making sure links are readily available from other accounts. Your social media account should be a huge part of your local SEO process, so don’t ignore it just because you haven’t added to your site. Make sure it’s present so that your site can be shared by your customers.
While much of the work goes into SEO is time consuming, there are always quick things you can do to improve your site. If you take the time to get in contact with your Chamber of Commerce, incorporate your social media accounts, list your contact information, and open up a review section, you can make your site more visible and much more useful. In the end, it’s not the amount of time you spend on SEO but rather how you use your time. With a few wise tweaks, you can have a much bigger local presence and make your site that much more valuable.