SEO Strategies: The Ones Local B2Bs Require

Written by: Jason Bayless | January 14, 2016

Cutting Edge SEO Techniques

As more businesses develop an online presence, an emphasis upon effective B2B marketing directed towards local companies has gained increasing importance. A plethora of sites compete with one another for national and international attention. By becoming a leader in a niche within highly targeted geographic markets, companies can often acquire new customers in particular locales.

These six SEO strategies assist firms in establishing a local B2B presence. Don’t miss these opportunities to win B2B customers:

Tip Number One: Local Optimization Matters

Many experts caution that local SEO optimization holds an enhanced importance today. With so many sites vying for attention under a variety of keyword categories, the use of locality in addition to specific businesses niche terms enables a business enterprise conducting B2B transactions to develop a much stronger Internet presence. Your company may resemble a minnow in international waters, but it could become a barracuda in local ponds!

Tip Number Two: Don’t Overlook Mobile Apps

To develop a localized B2B online presence, it still remains necessary to make certain your site displays well on mobile applications. The large Google search engine ranks sites more highly if pages load quickly and display effectively on a variety of platforms. Perhaps more importantly, some studies suggest that 46% of searches today take place exclusively through increasingly popular mobile devices.

Tip Number Three: Use Local Internet Phone Directories

Some experts recommend placing your B2B listing in at least one online phone directory. Customers may look first for a convenient local source when they bring new business to a firm.

Tip Number Four: Strategic Social Media Resources Close to Home

Similarly, anyone seeking a higher local SEO ranking should consider focusing social media campaigns towards that end. This way, many residents of a community will gravitate towards your company due to heightened name recognition and better customer relationship management. You’ll also obtain familiarity with specifically local civic organizations and other focal hubs for meaningful community interaction. By listing your company under specific geographic pages on Urbanspoon, Yelp and other directories, you’ll gain an even more prominent regional presence. Local listings don’t make a lot of sense for some well known international firms, but they may enable faster optimization for small B2B sellers.

Tip Number Five: More Cost-Effective Marketing

Jonathan Long urges companies to place a greater emphasis upon the resulting marketing return on investment rather than keyword rank alone. Adding content-rich material to your website with a distinct geographic flavor will help your company rank much higher in locally-oriented searches. In a competitive B2B marketplace, it could matter more to rate prominently in a specifically localized search than a more general keyword-oriented one. After all, if your enterprise maintains a distinct geographic focus, nearby customers will likely comprise far more of your market share than overseas entities. Marketing proves cost-effective this way.

Tip Number Six: Offline SEO Efforts

Finally, the importance of using offline promotional strategies to supplement online efforts will generally assist your SEO campaign in Cyberspace. By appearing at events covered in local media, for instance, companies often gain ancillary online coverage and links that benefit SEO optimization. A local online newspaper might allow your firm to promote links to specific articles mentioning the company’s local activities, for example. A favorable mention in this type of source could drive website traffic to your site and also offer a high conversion rate for your sales.

Local Marketing

Following these strategies assists many firms in developing a better-established geographic presence. Enterprises within a community often prefer to bring new business to firms in the same locale.