Snapchat for Local SEO

Written by: Jason Bayless | January 31, 2017
SEO has changed in dramatic ways. What used to be analogous to pay–per-click and other similar efforts, search engine optimization has proven itself to be a highly useful toolset in its own right. In simple terms, the better you integrate focus keywords into well-written posts, the higher your rankings will be in Google search results.

There has been SEO in traditional posts where keywords are taken advantage of and there has even been a focus on inputting focus keywords into videos so as to show up on the first page of both Google and YouTube’s search results. We’re also now seeing the implementation of machine learning in order to build an algorithm that can only improve in teaching itself about what people search for and why.

We truly live in a brave new world when it comes to things like SEO. Now, even, we’re seeing social media being used to leverage its social nature to lend itself to conversion and higher click-through rates. With all of that said, we’re beginning to see SEO incorporated with things like Snapchat. In this article, we’re going to look into how Snapchat for local SEO works and how you can leverage it to improve your SEO strategy.
The challenge.

The true challenge in a more integrated searching strategy is to leverage social media in order to maximize SEO results.

Using social media to augment your other efforts with SEO and the like will become paramount as more and more people join these social media platforms. None of the ones that have been focused on (such as Facebook and Twitter) seem to be going away anytime soon.

What the real challenge is having the imagination to go beyond Facebook and Twitter and leverage the popularity of platforms like Snapchat and Instagram. Snapchat, in particular, is useful to look at, as it supports short “stories” of visual content that can quickly put your brand in the eyes of the customer.
How to do it.

One of the great things about Snapchat is the fact that it allows for geo filters to promote your brand. You can then use the local press, PR, and lastly a social media campaign to generate links and more buzz.

On demand, geofilters are now a thing. This means that you can make your own filter, limit it to a certain search area, set the dates you want it to run for, and then run it by Snapchat’s team. The bonus here is that they typically take one business day to approve your filter for use.

These filters work for local brands to promote themselves. One especially common thing to do is for a band to make a geofilter and then set it around the location of their stadium so that users will take selfies at the game using the brand new filter. This will then filter through as they send pictures to other people, etc.

The only caveat here is that Snapchat doesn’t itself create web content. As a result, you’ll want to reach out for news coverage or something else similar. Being able to successfully garner news station support will mean that you have an increase in credibility. This is only going to increase your reach and improve your standing when it comes to Google’s search results algorithm.

SEO has quickly become a force to be reckoned with in the world of small business. If you can manage to get effective SEO that pumps your site up in Google’s search rankings, you’ll be well on your way toward boosting your business way up. The old focus on just having the right keywords in an article isn’t enough anymore.

Now you need to do things like expanding out to social media where you can reach a much more integrated audience and then boost your numbers from there. Snapchat is an excellent medium for this, and so you would do well to invest in this social media powerhouse.