Step-By-Step Guide For E-Commerce Local SEO

Written by: Jason Bayless | March 25, 2017

When trying to build e-commerce for local SEO, things can get a bit confusing. But just because they can get confusing doesn’t mean they have to. Building an e-commerce site for local SEO is a bit like a secret menu at a restaurant. You can make tons of customizations and optimizations of your site in order to increase your conversion rate. You can use the best SEO tactics to suit your needs should you do it in just the right way.

In this article, we’re going to take a look at e-commerce for local SEO, and we hope to make everything simpler for you to understand in the process.

Best practices.

If you look at some of the top e-commerce sites out there, you can see just how you need to proceed with local SEO. For instance, e-commerce giant Amazon has expandable images, sometimes user videos, questions answered, and reviews left by star rating.

Doing it yourself for your own local SEO can be quite intimidating. There are so many options to choose from that it can leave you paralyzed and unable to pick the right one. We’re going to go over some of the ways that you can implement SEO.

Why is local SEO important for e-commerce?

Getting new customers can be really difficult, especially if you don’t have a good search engine optimization strategy in place. More and more customers are being brought in by search engines, so if you don’t have a local SEO strategy set in place, you’re basically shooting yourself in both feet.

Online sales through e-commerce have topped hundreds of billions of dollars. If you’re not getting in on local SEO, you’re missing out on a sizeable chunk of income.

There’s been a real movement in local years of businesses taking control over their SEO game. No matter what strategy they’re using, e-commerce retailers are shifting away from traditional marketing strategies and instead are doing what works best for them and their customers.

Whether this includes fixing meta tags, compressing product images, or replacing duplicate content, this is all local SEO and can help you out on your e-commerce site. Let’s look at a couple of local SEO strategies that you can use.

Keyword Research

In order to reach your customers, you need to have a targeted keyword list first. Whereas it used to be that sites would keyword stuff and rely on that, the new focus has been on developing long-tail keywords and then crafting high-quality content based around that long-tail keyword.

The difference between head terms and long-tail keywords is pretty stark. You could have a head term of “Zadie Smith” that would be keyword stuffed in an article, or you could base your entire content around the long-tail keyword “new book by Zadie Smith.” The difference here is the overall quality of the article.

Whereas one would probably be written with keyword stuffing in mind, the other would focus on one solid keyword and proceed from there, answering a question or filling a need.

Site Architecture

You might not necessarily think so, but site setup is crucial when you’re trying to do e-commerce with local SEO. If you have a poorly designed website, you’re not likely to drive in new customers.

You want to setup your site in such a way that the natural flow of your site is determined exclusively by you, bringing your visitors from landing pages to pages where they can subscribe to a mailing list or else buy something.

Designing your e-commerce website for local SEO can be difficult. But just because it can be doesn’t mean it has to be. In fact, it can be fairly fun if you do it right. While this list isn’t exhaustive, it should give you a good idea on where to start when it comes to e-commerce for local SEO. Try your own strategies along with ours and you’ll be good to go.