Local SEO is a very important part of establishing your presence in the community and showing customers that you have their best interests in mind. In order to ensure that you are employing the right strategies to keep up with the competition, certain methods must play a role in your campaign.
1. Accurate Citations on Your Site and Elsewhere
If people want to call your business or find directions to it so that they can come and shop, they first need to procure the phone number and your address. Failure to provide this information properly can result in a loss of business. Not only does your site have to contain the correct information, but you need to make sure that local listings do too.
2. Keywords and Phrases Related to the Area
It is not enough to simply implement keywords and phrases that have to do with the products that you sell or the services that you offer. You also need to ensure that you have the neighborhood information integrated into your keywords and phrases. Make sure to account for other communities in the area as well; you don’t want them to feel isolated from what you have to offer.
3. Active Social Media Accounts
Using social media gives you a strong pathway for connecting with your customers, and you do not want to ignore the power that these channels hold. Not only do you need to make sure that you have social media pages, but you also must ensure that someone is monitoring them on a regular basis. Directly connecting with the customers is a powerful strategies.
4. Relevant Titles
When people get to your website, they are going to want to find certain information. Some of them might want to check out product descriptions, and others are going to head right to the blog. Appropriate titles on the page lets visitors know where to go. You can also incorporate ideas from the community into the titles so that people feel connected.
5. Content Marketing
You can simply toss a bunch of keywords and phrases into written content on your website and hope to make it to the top of search engine results lists. Instead, you need to bring content marketing to your site, and you may even want to ask members of the community to create the pieces.
A blog is a powerful tool that you can use it, and it is a form of content marketing. You can talk about issues that are relevant to the community and how your product or service plays a role in it. If you know of prolific writers in town, you may even want to ask if they can put together blog posts.
7. Local Listings Matter Too
Not only do you want to ensure that contact information is correct, but you want to make sure that it exists in the first place. If people check out relevant local listings and your business is not there, you have lost out on an important opportunity to make money.
8. Visual Details
It is not enough to just have words that speak to the members of your target audience. They also want to see what you have to offer. Therefore, you need to add visual aids, such as photos and videos to your website.
If you are a local business, now is the time to start integrating the appropriate strategies onto the website. Chances are, you have a decent amount of competition in the area and in the larger global marketplace. Therefore, you do not want to let these other businesses get ahead of you.