Local SEO is becoming one of the most essential elements in any internet marketing strategy today. The growing use of mobile technology to access information on products and services is creating a world where consumers want to take their search from the internet to their physical lives, and they need physical businesses to do that.
What is Local SEO?
Local search engine optimization involves the process of optimizing your content for the local neighborhood or city where your business exists. You can use your city name as a keyword, as well as neighborhood names for your truly local customers. Make sure that you choose a single city (the one where your business is located) and focus your optimization on that one place. Later, you can add other areas or nearby towns to your content to optimize for other localities and regions if you want. The goal is to have consistency across the board with your local listings and optimized content, so start there.
Local optimization is tricky, but if you know what you are doing, it doesn’t have to be a challenge. Here are some big tips to help you make the most of your marketing with local SEO:
- Local Listings: Start by listing your business locally. This includes local business pages on all the major search engines: Google, Bing, and Yahoo!. Fill out the location information and as much of the profile as you possibly can. Check your listings on sites like Yelp, YP.com, and other local directories, too. Make sure that you’re listed correctly, and that the information is identical across all listings. That will make it easier for search engines to recognize.
- Optimize Your Website: All of your website pages, blogs, and social profiles should be locally optimized. All it takes is adding in a little location information here and there, adding cities to your meta tags, and so forth. Categorize your business properly and utilize the site optimization to get the best chances of success with local search. Generally speaking, search engines won’t display a business that is miscategorized or not categorized at all.
- Beef Up on Reviews: Reviews are becoming a big asset for ranking based on local searches. Reviews are a great way for people to get a firsthand look at your company, and having them show up on the SERP is a huge bonus to your local marketing. Don’t pay for reviews or make fake ones; make sure they’re legitimate reviews from real customers. You can offer discounts or other incentives to help persuade people to leave reviews, if you want.
- Optimize Visual Content: First of all, use visual content. When people are searching for a local business, they want to see pictures of it. They want to know what to expect, and to make their decision based on photos and text. Use your title tags and image tags to optimize for local search, and provide images of your business, your products, and anything else customers might want to see.
The Bottom Line
Local SEO is something that every business needs. If you have yet to find your footing with local optimization, you should consider hiring an SEO agency to help you. Their team is expertly trained on internet marketing, including local SEO and social media marketing, and can make sure that your brand is set up for success.
Today’s consumers are mobile. They want access to everything, instantly, and they want it from the best companies. If you aren’t ready for this by implementing a solid local SEO strategy, your competition will be.