The Right Way to Build Local SEO Citations

Written by: Jason Bayless | January 17, 2015
By now, you probably already know that citations are a great way to help your search and Google Your Business options to work out for the best. In case you’re wondering, local citations aren’t links. They’re actually just mentions of your business name, address, or telephone number, and they help your site get an even higher ranking.

One of the best ways to increase local citations is by adding your business to any number of web directories, and you can enter the info manually or by using a submission form. However, business directories are not the only way to build local SEO citations for your business. There are other ways. Here are some of those ways:

1. Perfectly Timed Press Releases

You can write local and pertinent press releases that are high-quality and positive. Some examples would be when you create a new alliance with your company, or when you sponsor an organization that is a benefit to your community.

2. Videos

When you make a video for your company, be sure to mention your company’s name, address, and phone number. You can host videos on sites like YouTube, Facebook, Vimeo, and others that you may find around the web. Also, be sure that you list all pertinent information about your company in the text beside or connected to the video. You may also wish to list some of the pertinent information about what your company does, to get the word about in terms of what you’re up to.

3. Groups and Forums in Your Town

Spend some time looking into groups and forums that are located in and relevant to your town, and make sure they take business announcements. You can always think of a good announcement, perhaps pertaining to a sale or an event or promotion. Before you write any posts on the forum, be sure that you read the guidelines carefully so you get it right.

4. Patch

Find your local town or community or neighborhood Patch, at Patch.com. This site will give you a blog, a place to post announcements, a profile, and a place to post or showcase promotions. Make sure that your Patch page fits in with the community and doesn’t just seem like spam. You want to look as if your business is making a contribution to the community that it is a part of. If you break the rules, there’s a chance you could get banned, so please, follow the rules, and make sure you read all the fine print before you start posting to Patch.

5. Event Videos

Every time you go to a local event in your town, film it! You can do this with your iPhone or other Smartphone. Then, if you have a YouTube or Vimeo account, just upload the footage to the site with your business name on it. Be sure that you’re discreet, but try to mention your business by name and address, and preferably phone number, in the video or in the comments somewhere. Presto!

6. Wikipedia

Many businesses overlook Wikipedia as a use of commercial space. However, Wikipedia gets around. Your page will need to be approved by the Wikipedia community, and it should be well-written and offer the following:

a. Introduction.
b. Summary.
c. History.
d. Charities.
e. Sponsorships (events, organizations, etc.).
f. Locations.
g. Websites.
h. Links to press releases.
i. Name, address, phone.
j. Video links.

7. Events Page

Every time your business hosts or is part of an event, you can write it up on social media! Platforms include: Facebook, Google Plus, Eventbrite, or Meetup. There are others, too.

8. Newsletter

Be sure that you are working on a running list for email of customers and people who support your company. You should do this right away if you haven’t yet. You’ll want to send emails to everyone regularly, with updates and information about events and promotions. You can also archive these emails online, as part of a newsletter page. Be sure you mention your name, address, and phone number on the page, and make sure your page is searchable.

9. Doc Sharing

If you have newsletters or docs to share, submit them to Slideshare or Scribd or Docstoc, and be sure you mention your name, address, and phone number on each page.

10. Pic Sharing

If you’re taking pics of your business or events you’re part of, upload them to Flickr or Photobucket! Be sure to mention your name, address, and phone number on these also.

11. Podcasts

Podcasts are great! You can import the sound from your videos and make a podcast out of it. Sites for sharing podcasts include SoundCloud, Podomatic, Archive.org, and Ourmedia.org. You can easily add your name, address, and phone number to these recordings, too.

12. Google Plus

Finally, Google Plus communities are a great way to get your name out there. Create your community, and be sure to mention all relevant details about your company. This is a great way to plug into local events and communities, too, and to share the word about your company.