The Secret to High Local Search Rankings

Written by: Jason Bayless | June 30, 2016

Higher local search rankings can be a key asset for area businesses seeking to improve revenue. Effective online marketing efforts and techniques can play an important role when it comes to attracting and acquiring the new clientele businesses need in order to remain competitive and successful. More prominent search rankings can be of critical importance for smaller businesses struggling to establish themselves within today’s competitive marketplace. From updating outdated address information to ensuring websites are listed within local directories, there are numerous ways that businesses may be able to improve their standing within local search returns.

Local Directory Listings

Listings within local directories offer the means to create and maintain a strong backlink profile as well as ensuring that businesses are more likely to be discovered by local residents. Utilizing local directory listings is a highly strategic tactic that will allow businesses to enhance their online presence and optimize their exposure to potential customers and prospective clients.

Website Reviews

Pages and sites that have multiple reviews are far more likely to be featured prominently within local search returns. Positive reviews also serve to showcase businesses in the right light which can be an essential concern when it comes to brand recognition and reputation management. Poorly reviews pages and sites that lack sufficient reviews are far more likely to go unnoticed by consumers who may be searching for a specific product or service provider. Positive reviews can be instrumental in instilling confidence within consumers who may be hesitant to do business with an organization or service provider they know very little about.

Embedded Map Location

It is always a good idea to contact pages that provide an embedded link to map listings. The growing popularity and sophistication of mobile devices has proven to be a real game-changer in terms of how consumers choose to do business. Embedded map information can ensure that businesses are more likely to be noticed by customers who are performing a location-based search. Readily available map information can also optimize lead conversion by ensuring customers can more easily find the physical location of a merchant, retailer or service provider.

Ensuring All Address Information Remains Consistent

Moving a business to a new location, changing the primary contact phone number or adopting a new name in an effort to re-brand an existing business often creates problems and issues that may negatively impact search rankings. The name, address and phone number of a business (NAP) all play a crucial role when it comes to online advertising and content-based marketing efforts. Making every effort to maintain a consistent NAP with all posted content and directory listings is absolutely essential for improving search rankings and returns. Updating outdated NAP information is never a concern that should be taken lightly.

Seeking Professional Assistance and Marketing Solutions

The guidance, services and assistance of a marketing professional can be an invaluable resource for any business attempting to enhance its online presence. Smaller businesses often lack the resources and finances needed to staff and maintain their own on-site marketing department. Working alongside an experienced professional can make it easier to identify and address any aspects of online marketing that may be in need of improvement as well as to find and utilize the tools, resources and opportunities able to make the biggest difference. Professional marketing solutions can be a major resource for ensuring that businesses are able to enjoy greater success with their advertising and promotional efforts.