Business owners across the world are constantly leveraging new marketing features on platforms across the web. Google, for example, has made it easier than ever for businesses to target potential local customers. Before you launch your website, make sure to complete this local SEO checklist to maximize your results.
1. Build Your Site for Voice Search
If 2017 was the year that voice search disrupted SEO algorithms, 2018 will be the year it takes over completely. Though there are many supposed techniques for optimizing your website for voice search, one technique is gaining serious notoriety: reduce the amount of text required to navigate your site. Break up the pages of your website with major industry keywords. Google’s search algorithm is predicted to deepen its favor towards voice-friendly websites by mid-2018.
2. Update Your Business on Google Maps
Google Maps seems to boast new features with every passing month. As a result, it’s easy for business owners to fall behind on keeping their Maps information up to date. Before launch, it’s vitally important to update all common links that invite visitors to your site. This is especially true for local businesses as Google Maps will likely be a massive part of your marketing success.
3. Get Value From Bing Searches
Though Google is certainly top dog in today’s online marketing world, Bing is still a well-populated search engine. Especially in densely populated areas, it’s profitable to perform some keyword research on Bing and implement those keywords into your website. The bonus with Bing is that it should be comparatively easy to soar to the top of their search rankings. In well-populated areas, a first page ranking on Bing can be better than a second page ranking on Google.
4. Setup a Google “My Business” Account
Google is helping to simplify SEO for small businesses in 2018 with “My Business”. Google My Business is an app that allows business owners to easily manage their presence across all of Google. Using the app, owners have access to important statistics such as the success of individual site links, the number of phone calls generated by Google and more. Most importantly, Google My Business offers tools for direct interaction with customers — one of the greatest strategies for local SEO.
5. Optimize Your PPC Campaigns
AdWords has made it incredibly easy for business owners to target potential local customers. The best strategy here is to narrow the scope of your advertising as much as possible. You want to use all your tools to get your PPC ads in front of the most likely customers. Not only will this boost the return-on-investment of your ad campaign, it will increase your website’s ranking in organic search results. This is one of the primary ways for your local business to outshine others on the search results page.