Tips to Ranking in SEO Local Searches

Written by: Jason Bayless | August 18, 2016
For a company that only serves a particular area, a local SEO strategy is incredibly important. When someone conducts a “near me” search, you’ll want to ensure you find your name among the first few results. But if you’re having trouble making a connection between the services you provide and the area you provide them for, these tips can help you out.

1. Get Positive Customer Reviews
Customer reviews are one of the most important parts of a local SEO strategy. Consider Google like a good friend. They don’t want to send someone they care about towards a service that they will not be happy with, so they consider the many experiences from individuals who have taken the time to review the company. If they consistently give a brand a good review, Google will be more likely to suggest that service to another individual. If the reviews are usually bad, Google will hide that company somewhere towards the bottom.

As your customers and clients to rank their experience on Yelp, Google My Business, Facebook, or other pages that allow for rankings and reviews. Be sure to always provide a top-notch experience worth talking about.

2. Optimize Your Titles with Your Location
The titles of your pages are one of the most important places for keywords in an SEO strategy, so they should also appeal to the area that you are looking to serve. Rather than just saying what information can be found in that page, make a connection back to your area and how that page can help those specific people.

Google and other search engines will scan through your titles and immediately make the connection that you are appealing to that specific area, meaning your name will appear more often in the list of results. This system also appeals to other areas of text, like meta descriptions, image descriptions, and anchor text optimization.

3. Be Consistent with NAP Information
Your NAP information, or your name, address, and phone number, should be consistent and prevalent on each one of your pages. While it may seem like there aren’t many variations that this information can take, you’ll still want to be sure that each area is written the same way to create consistency and allow for an easy connection between the pages.

If you have a suite or office number, be sure you abbreviate the same way on each page. If you write out “Suite Number” in one area, you need to do it everywhere is. If you choose to abbreviate the street to “St.” or avenue to “Ave.” be sure to do the same on each page.

4. Claim Your Google My Business Page
Google gives preference to other Google pages when conducting a search, so if you’re not using your Google My Business page, you’re missing out on appearing in the first bit of results.

Your Google My Business page is easy to maintain and provides a place where customers can review your products and service. Google also gives preference to reviews on your My Business page over other services, like Yelp, so be sure to ask customers to leave reviews on each page.

5. Use Responsive Web Design
Responsive web design allows your website to adapt to meet the needs of the varying screens your page may be viewed on. This makes it easier for individuals using their cell phones or tablets to read your page and find your information.

Because the majority of local searches are done on the go, mobile friendly pages are incredibly important for local businesses. If you don’t have a local page, your results will be further down the list.

Local SEO isn’t difficult, especially with these tips. Follow each of these tips when creating a strategy and you’ll find more business for your local company.