Top 10 Local Citations You Need

Written by: Jason Bayless | July 09, 2015

When attempting to reach more potential clients and/or customers it behooves a local business owner to devote attention to optimizing their Internet search engine ranking. For small and local businesses, this means registering with various, popular directories in order to increase your number of high quality citation sources. The benefit of local directories (like Google+ and Yelp) is that they are already among the highest ranked sites on search results. There are several directories that are only good for specific industries or geographical areas. Zillow is an example of a citation source that is really only good for real estate and rental listings. Some directories, however, are good for general purpose business listing, regardless of your business’s industry:

  • Google+/Google Places– Google+ combines the best of business directories and social networking. The fact that the vast majority of World Wide Web searches are completed with Google’s search engine means that your Google+ business profile has a significantly better chance of appearing in a search’s top results.
  • Yelp– Yelp experiences exceptionally high search engine ranking and not only lists your business in a phone book-type format, it also allows for customer/client reviews, event listing, coupon and special deal publishing and the importing of information/reviews from your other business directory listings.
  • Facebook– Facebook is the gold standard of social networking, and creating a business page for your small/local business is highly recommended. The more “likes” your business receives, the more attention you’ll get from prospective customers. Acquiring “like” is difficult, and takes time, planning, and patience… but in the end, it’s worth it.
  • Yellow Pages– Yellow Pages has the advantage of a long history of public trust and is readily recognizable even by those who are not very proficient in computer use. Many of the offered benefits are similar to those available in Yelp.
  • Yahoo Local– Registering your business with Yahoo Local is a good idea for several reasons. Although Yahoo is not as prominent in the world of search engines as it used to be, your business’s directory listing with Yahoo will increase your chances of being discovered on search engines other than Google. In addition to your listing, you will have the ability to publish coupons, events, etc.
  • Better Business Bureau (BBB)– The Better Business Bureau is an important resource for your business, in that businesses registered with the BBB gain a certain degree of credibility through an accreditation process. Through this process allows the BBB to weed out “fly-by-night” businesses and scams. On top of this, the BBB allows for customer reviews and comments, and has a formal complaint form which can be filed against businesses by consumers.
  •– Another community-centric citation source is, which is similar to sites like Yellow Pages and Yelp, but adds the functionality of flexible advertising, such as pop-ups and floating units, and inclusion in endemic sites (or placement advertising placement where the service or product in question natually fits).
  • LinkedIn– Slightly different than other citation sources, LinkedIn is more of a social network for professionals and a forum for business to business communication. LinkedIn also allows for the formation of co-operative groups of professionals, a profile creation system that can double as a resume, and the ability to recommend members to other members.
  • Superpages– is another commonly used directory of listings like Yelp, offering reviews and ratings. The main advantage of Superpages is its combination of traditional (as in print) yellow pages and white pages phone books, which aims to bring together consumers and businesses via a more individualized approach.
  • Angie’s List– Last but not least is Angie’s List, which prioritizes customer reviews and ratings more than do the other sites on this list. The site combines this with a unique data collection process and offers a complaint resolution team to both consumers and businesses.