The SEO industry continues to evolve with each passing day due to new and better ideas in terms of overall performance. Therefore, unless you stay well-informed of the latest SEO techniques, you may find yourself out of the game and left behind.
Off-page SEO is a technique that refers to everything you do to promote your online business ‘off’ site in order to help you rank higher in the search engines, which may include social networking, blog and forum marketing, article submission, etc.
Here are 15 effective ways to perform off-page local SEO that will ultimately increase your leads and sales.
1. Engage in various social networking sites.
Market, advertise, and build your reputation online in your niche by signing up with social media giants like Twitter, Google+, Facebook, etc. This will allow you to promote your network of contacts online as well promote your blog or website.
2. Submit your site to the search engines.
Eventually, the search engines will find your blog or website online. But, to speed up the process, submit your website to major search engines like Google or Yahoo.
3. Use social bookmarking.
Submit your most recent posts and/or blog pages to high-profile bookmarking sites like Reddit or StumbleUpon. In fact, search engines love these kinds of sites since the content is constantly being updated.
4. List in local directories.
Depending on your particular niche, it might help you to list your business in local directories in order to reach your target audience. Consider submitting your site to major sites like Yahoo Local or Google Local.
5. Be an avid blogger.
By blogging in addition to running a website, you’ll give your audience many reasons to keep coming back to view your content. Also, it encourages search engines to crawl your site more often, which ultimately helps you rank higher.
6. Answer questions in your niche.
Actively participate on sites like Yahoo Answers and answer people’s questions relevant to your niche. You can add a link to your website so readers can easily locate you and discover what you’re offering.
7. Attract visitors with link baiting.
If you create a very interesting and popular post for your blog or website, then it’s likely that other people will want to connect with it and you’ll earn a link.
8. Interact on forums.
Look for forums online related to your niche and start interacting. Answer questions, reply to threads, and offer helpful advice that’s relevant to your particular niche.
9. Blog marketing is an effective off-page SEO tool.
Post insightful comments on similar blogs as yours and add a link to the comments section. Your links will then be crawled by search engines and point towards your website.
10. Engage with social shopping networks.
If you manage an ecommerce site, you can submit your products to sites like MSN Online Shopping or Google Product Search and therefore increase the chance of people discovering your product line.
11. Submit to different directories.
Directory submission is primarily based on how successfully you’re choosing which categories to submit to. For best results, only submit to niche directories.
12. Submit to various article directories.
Submit your valuable content to major article directory sites like Ezine Articles or Go Articles. This will increase traffic to your site while you earn links from other people or sites as well.
13. Traditional direct mailing.
While it may seem somewhat outdated in today’s age of technology, traditional direct mailing still works, and with good success. As long as people still check their mail, it’s an open channel for you to expand your business.
14. Share your photos.
Share your photos on expansive photo sharing sites like Photobucket or Flickr to create links that lead back to your business website.
15. Never underestimate the power of video marketing.
Consider creating videos on YouTube or Vimeo that show how your product or service can help solve a problem your target audience may be experiencing. Incorporate your link so you can point them to your site and make a potential sale or lead.
It’s important to note that you shouldn’t overdo it when it comes to off-page SEO. Simply develop a plan and execute it.