In the past, local SEO campaigns were best-suited to small-sized businesses that provided products and services to very limited geographic areas. Now, however, companies of all sizes can benefit from these efforts. In fact, due to a number of significant and widespread changes in consumer habits and technology, having a local SEO campaign for your business has become absolutely essential. Without one, you’re apt to get lost in a sea of competition. Following are four reasons why.
More People Are Using Mobile Devices To Connect With Companies
Mobile devices and wearable technology have become all the rage. Consumers are fast-becoming increasingly reliant upon small or hand-held gadgets to surf the web. Moreover, they are usually reliant upon these tools while on the go and thus, they are often seeking hyper-local search results. If businesses are only optimized for search terms that are specific to their services or products rather than incorporating geo-specific terms, they won’t be found. This major change in consumer habits is expected to continue with fewer people using traditional computers and a far lesser need for general search results. The flip side of this development is the fact that search engines are actively catering to the new needs that mobile technology is creating. Campaigns that lack a geo-local element are simply not as effective as they once were. Irrespective of how people are searching or which devices they’re using, they are usually getting hyper-local results even when using very general keywords.
There Is Far More Competition To Contend With
People are much more cognizant of the ease with which new businesses can be started thanks to affordable online resources and the ability to leverage the power of the web. This has led to fierce competition in many industries and far greater challenges in capturing the attention of targeted markets. Local SEO has long been one of the best ways for growing businesses with relatively nominal marketing budgets to set themselves apart. It is one of the most cost-effective and easy strategies for increasing your potential search visibility. It is also important to note that most smart companies are investing in local SEO and thus, if you want to stay ahead of your competition, you have to start actively promoting your website to a geo-local audience.
Web-Based Advertising Has The Highest Conversion Rates
While there are certainly other forms of local advertising that businesses can engage in, online advertising has the highest conversion rate. In fact, local directory marketing can yield conversion rates of up to 50%. This means that half of all people who are exposed to your local SEO campaigns via local directory marketing will eventually become paying customers. Few alternative measures can produce such impressive returns. Best of all, your company can start recognizing the resulting increase within a very short period of time.
Letting People Know You Exist
Local SEO is also a very vital part of letting people within your physical territory know that your business exists. The best campaigns are not just about attracting market attention. Instead, these campaigns additionally strive to educate customers, help companies build relationships and even start the process of brand establishment. A good campaign will have numerous elements that make your business more interesting, personable and trustworthy. Thus, not only will it bring more traffic to your pages, but it will also convert people and expedite them through the purchasing process.
Investing in local SEO is ultimately one of the best things that you can do to make your marketing dollars go further. Local SEO campaigns have become extremely important due to the significant increase in mobile and wearable technology. If your business has yet to implement a geographically-specific campaign, then there are countless sales opportunities that you’re missing out on.