“Collecting leads and prospects online requires that people can see your company online. As a result, you might have a natural interest in search engine optimization (SEO), and seek to get your brand at the top of search results for your selected keywords. SEO, however, requires more than well-placed keywords and optimized URLs. Instead, the practice involves understanding your audience and creating content that meets the needs of your target market.
Even without backlinks leading to your site, you can get found online if you give search engine users what they want or need to find online. Improve the visibility of your brand right now by using the following top five inbound marketing in 2017 tips to help you get found.
Different “experts” have different ideas of how often you should blog, so find out for yourself. Create an aggressive blogging campaign that intensifies incrementally beginning with once a week. Measure your results after a few weeks and then increase your blogging activities until you reach your goals for page rank and organic traffic.
Remember that quality counts. Simply creating posting new content to your website will not achieve your desired result. Instead, create valuable and actionable content that resonates with your intended customer base and infuse it with optimized keywords and an optimized title. Include important SEO elements such as bullets and meta descriptions and allow your efforts sufficient time to generate results.
When customers arrive at your website via a search engine and then quickly leave, they signal that your content did not meet their needs. Reduce such “bounces” by creating optimized and sticky pages that contain everything your visitors want. Such a search-centered strategy gives you a chance to create content that routinely converts and therefore, rises in search engine results.
Optimized pages represent an essential tool while trying to rank for competitive keywords. By developing a strategy that precisely matches search-engine user needs, your company can compete on a global scale, even if you have a small operation. Spend time planning your pages and make them “sticky” so they can evolve to stay relevant well into the future.
Although not always essential, backlinks play a significant role in your inbound marketing success. When other pages with related content matter link to your blog, they tell search engines that you have valuable, authoritative content. Earning quality backlinks, however, is hard work, but your effort can give you handsome rewards.
Avoid the temptation to use shortcut methods to gain backlink exposure. Google and other search engines can recognize spammy backlinks which do not relate to your content and downgrade the visibility of your site. Spend your time working with websites that have authority in your field and large audiences.
Create content that your visitors want to share. Rather than focusing on your firm and its products and services, make your prospective customers the star of your show. Focus on the issues and challenges your audience faces and give them solutions that can immediately improve the quality of their life.
When people recognize you as the answer to their questions and the solution to their problems, they will share your content with their friends, relatives and coworkers who can also benefit from your material. Search engines place a high value on such “social signals” and will place your pages high in their search results.
Search engines recognize pages named “services” and “products” as sales pages, so rename your pages from the perspective of your visitors. Rather than creating a URL such as “products/our-cool-widget,” try something like “what is a cool widget.” Such a tactic answers customer questions while signaling to search engines that your site is a resource, not a sales tool.
In 2017, expect inbound marketing to become more challenging. Search engines have evolved to the extent that they can determine the quality of your content as well as its relevance to the people whom you desire to reach. Get started with the above five tips and then patiently test and tweak your efforts until you achieve your goals.”