Top 5 Issues Wrecking Local SEO

Written by: Jason Bayless | August 18, 2015

Good local SEO practices are important to any company, regardless of where they are located. A company headquartered in New Orleans that wants to do business in San Diego is going to need to have good local San Diego SEO practices if it wants to sell its products to the local audience.

Multi-location companies wreck their local SEO because they don’t know how to reach local consumers. When a company puts a retail store in a geographic area, it is the local employees that help to create that link to the local consumers. But a website does not have that luxury and too many companies forget that they need to focus on local SEO if they want to sell to the consumers in a particular area.

Getting The Local Business Information Wrong

Local business owners rarely have the issue of posting incorrect contact information for their locations, but Entrepreneur Magazine indicates that this is a big problem for multi-location companies. The SEO team at company headquarters hundreds of miles away may not realize that the phone number and address for their remote location is wrong, but it matters to the local consumers and that incorrect information goes a long way in pushing away local business.

No Website Presence For Locations

The multi-location companies that understand local SEO are the ones that take the time to set up comprehensive web pages for each of their locations. But SearchEngineLand.com says that too many multi-location companies wreck their local SEO by not giving the local audiences the information they need.

When a user in Buffalo, NY logs into a multi-location website, that user is not interested in the generic information being offered by the main corporate website. That user wants specific information about the Buffalo location and without that information the consumer will take their business elsewhere.

Not Offering Specific Information

If your company has several stores around the country that have several different departments, then it is not enough to offer a general phone number for each store. Customers in each of those local areas want to be able to call the individual departments to get the information they need and it can be frustrating when that information is not readily available.

When a multi-location company provides only general information for local consumers, then that indicates to the consumers that the company really does not care about that location. If the company does not care about the location, then the consumers are not going to care either.

Using Inconsistent Information On All Directories

Online directories such as Google Business and Yelp are critical in helping to establish good local SEO for each of your locations. The way that many multi-location organizations wreck their SEO is by not using consistent information across all of those platforms.

If your local information on Google Business is different than your Yelp information, then it is going to be difficult for search engines and customers to be able to find your local website. You must be consistent across all directory platforms if you want to develop a good SEO presence in a local market.

Not Having A Local Social Media Presence

Your company website is the anchor of your online presence, but an increasing number of consumers are getting company information from social media. If you have a multi-location business and you do not have an active social media presence for each location, then you will wind up frustrating your local customer base.

Consumers use social media to find store locations, get company contact information, look up promotions, and see what other consumers have to say about your company. If the only social media presence you have is a national one, then you are cutting off all of your local markets from the ability to reach out and talk to your company.

Too many organizations do things that wreck their local SEO and defeat their chances of bringing in more business. If you focus on good local SEO practices, then you will see a marked improvement in your local revenues.