“According to Google, a majority of US Internet users are doing local searches on the web. Therefore, Google wants to provide more and more appropriate results for these searches. We saw it with the Hummingbird algorithm update which offered search results enriched with rich snippets. And we saw it with the Panda algorithm update as well.
Thus, it is necessary to publish regularly, to present promotions, to relay your articles to relevant blogs, and announce new products via your Google My Business page. In order to make good use of this small revolution, keyword usage remains important. In addition, the service of Google My Business is free.
However, that does not prevent you from trying to boost your traffic with AdWords of course. Everyone knows that it takes a good ranking to exist on the web. Therefore, one understands the fear created by the idea of a low rank.
We want all the information right away, which stems from our connected character. We want to be able to quickly find a grocery store, quickly find a bank and quickly find a record store. What if local SEO reduced the number of impressions of a site in search results from a different geographical area than its own?
What if a site does not want to be limited to a geographical area? There are people who are pro local SEO, and there are those who against local SEO. This is reflected in recent articles about Google My Business where authors question the potentially dangerous character of the local SEO proposed by the service.
The internet is a great way to remove barriers due to distance. Therefore, isn’t local SEO a bad idea in some cases? The truth is that local SEO will help you no matter what your situation. Let’s not forget that Google offers results ranked by relevance, in addition to brand awareness. As an effect of the preoccupation with local SEO, if you aren’t localized, aren’t in tune with customer’s opinions and if you aren’t remaining popular with your customers then you will fail in the local SEO world.
Responsive design is part of local SEO. To fail to implement a responsive design is absolutely unthinkable if you want to succeed at local SEO. Responsive design means that the interface of your site adapts to all media to offer the same information from a tablet, smartphone or a conventional computer.
Since mobile users are increasingly using their smartphones to find a shop, a restaurant or a lawyer, geolocation is increasingly valuable. In fact, it is necessary to be visible by means of Google My Business if one does not want to sink into oblivion. Everything is connected.
Certainly, this goes hand in hand with the development of the Hummingbird algorithm. But it is mainly done to create value and Google continues to put the user at the heart of the system. You may find that after dealing with various false reviews on Google My Business, which are widespread in every industry, much more attention will paid to your reputation.
Google My Business offers a way to moderate reviews and to respond to them in order to create a real interaction from a Google+ page. Therefore, Google My Business is a little like Facebook. I guess you’re also aware that the user experience has importance in SEO in the broad sense.
Today, e-reputation is one of the cornerstones of success. Fortunately, branding is just a click away with Google My Business’s unique space that functions like a social network. Since it is all in one, it has a bit of everything. This is why you absolutely need to have your Google My Business page fully optimized to really benefit from local SEO.”