What is Local Search Engine Optimization

Written by: Jason Bayless | August 04, 2015

Local Search Engine Optimization (SEO) is sweeping the Web right now! The original concept of SEO has been dramatically revamped by Google’s recent changes to their algorithm. As of 2015, local results are being emphasized over generalized listings. Therefore, many brands are adapting their tactics to target consumers based on location. This is the only way to win in the competitive ranking battle, but most companies haven’t fully grasped the new method. Here are some tricks to start maximizing your optimization by going local!

Emphasize Name, Address & Phone Number

For local SEO, the key factor behind a successful operation is a consistent implementation of accurate contact information. The most vital details are name, address and phone number (NAP). The entry must match every time, and it should be attached to each title tag and heading. This data must also be supplied in each image’s alt-text, and all content being displayed should also contain the NAP. Finally, the URL should also be altered to feature your NAP in some form. To score a higher slot, simply make sure every local citation is precisely the same!

Bring Original Content

Customers in every area are going to demand unique regional content, and they deserve it too. For brands, this generates a greater focus on curating text and media. Each locale is going to have its own search terms and subsequent landing pages, so the Web needs a larger amount of writing than ever! Of course, each document must be filled with natural sounding keywords; otherwise, the algorithm won’t properly categorize a site.

Use Original Home Page Content

One of the primary shortcomings on the Web today seems to be a lack of functioning home pages. Local SEO is a new trend, so several domains have been snatched for future use. In the meantime, tons of sites are sitting on the Internet with blank splash pages. This is clearly a mistake in some instances, especially since the links are often optimized in every other way. By neglecting a home page, you are skipping the key stage of SEO! Your front page is the verbal gateway towards consumer relations, so pack it with appealing text and SEO keywords.

Say Goodbye to Spam!

Blocks of junk text are more useless than ever, especially since Google’s latest changes arrived. Today, there is no longer any need for cramming garbled versions of keywords into a page just for searches. This unprofessional tactic has finally been rendered obsolete by the switch to local SEO. Because the NAP is a cornerstone of today’s searches, it is impossible to compete without engaging material. As a result, it is time to get rid of dummy text once and for all! When your page is truly refined and filled with fluid keywords, it will be formally ranked in the directory.

Keep Your Message Consistent

Even though you are probably targeting several spots at once, it is wise to resist any urge to make different statements. While it is possible to slyly follow regional trends, the overall attitude of a company must be consistent at all times. Any contradictory stance will be torn apart by public opinion, so original personality should be combined with a universal message. Local SEO may involve more online destinations, but the amount of physical branches stays the same. As such, unified appeal should be easy to attain. All that should change per site is the location!

Final Word

According to Google, Local SEO is not just the future; instead, it has actually become the present. We are already in a time where every individual’s physical proximity is automatically recorded by technology. The arrangement is captured on GPS, which makes it easy to monitor a consumer’s every move. The new optimization techniques promise quicker access to business sites, and the visitors are more likely to be engaged from the onset!