Local SEO has been hot for a while, and there is no reason for it to slow down in 2018 and beyond. If you are a marketer or site owner, this is the time to raise your local SEO game to its next level to achieve higher visibility. Here are several strategies to consider.
1. Dominate your space in local business directories. Up to 80 percent of all customers rely on online search results when choosing a local business. Surprisingly, only a fraction of businesses claim their local business listings. Also, check your local Chamber of Commerce and any other equivalent agencies. Be sure to include your business name, address, and phone.
2. Link building remains a critical component of effective SEO. Leverage the power of local link building. Local links can provide a ton of value. For local businesses, relationships are a key element for ranking. You will likely have to get involved in local opportunities and events. Get involved with their websites as well. Low-cost advertisement is still available in many local classifieds.
3. Keep a close eye on your branding efforts. Your brand is how people see your company across all of its social footprints. Utilize software tools that can help you measure campaign and marketing efforts. You may be able to analyze information from all your channels to create consistent branding.
4. Utilize the information gained from customer reviews and ratings. At least 70 percent of people asked are willing to leave a review and rating. Up to 85 percent trust the online reviews they read. They make purchase decisions based on those reviews.
An additional effort to boost local SEO can occur by placing location pages in your website. It is easy to optimize the content for each location page that points back to the main website. Location pages, if not already created, are a great place to start for effective 2018 SEO marketing campaigns.
Make sure to embed Google Maps on each page to satisfy search engines and to make it easy for customers to find your location. Customers are on the move, and much of that movement is for local search. They will find the information or products they seek, or they will move on to the next venue.
Create Deep and Relevant Content
Google, the Internet’s dominant highway, loves relevant and informative content. This is the content that people love to share. The best content will always receive the best page rankings. This rule will also hold true for local SEO. Sparsely populated location pages will fall short of helping your website gain higher rankings. Give people the information they need and want at every opportunity.
Keep in mind that Google Voice Search will also play an important role for local SEO in 2018 and beyond. Consider, too, that more people are using Amazon Echo and Google Home, along with Apple’s Siri for local search. The technology for voice-search accuracy will only get better across all platforms. Stay informed, and stay relevant. It is the only way to stay ahead of the pack