It is well known that having a solid web presence is part and parcel to business success in the modern world. Search engine optimization (SEO) is the technique by which marketing professionals help draw traffic to a specific site (and thus increase that potential client base) by making the site highly visible on search engines like Google. Google, and similar search engines, are how most people find what they are looking for online, so it is highly important to stay up-to-date on the latest changes to Google algorithms, to ensure that one’s site continues to rank high, or moves up higher in the search results.
Sometimes, though, the changes that Google makes to algorithms that determine a page’s rank, or it’s value and thus where it shows up in search results, can really throw a proverbial wrench into one’s existing marketing scheme. Sometimes, these changes have required marketers to go back to the drawing board and rethink their entire SEO campaign.
So, What is Google Pigeon?
Recently, Google unveiled what is called Google Pigeon. What exactly is this and what does it mean for business owners and marketers?
Every so often, an addition or update to Google comes along that actually enhances the value of the search results that are provided. Especially when it comes to local search results, which is the prime focus of the new Pigeon update.
The main purpose of this change in local search algorithms was to help strengthen the relative value and page rank of local search results. In short, this change intends to bolster local businesses by putting region-specific results higher on search results, as well as giving preference to physical businesses closest to where the searcher lives.
These changes help consumers better find the things they are looking for locally, which has been one of the downfalls of the internet age. It can be hard for small local businesses to connect to potential customers in the vast and seemingly endless world wide web. Consumers also had a difficult time when looking for businesses in their local area that do not have the means to employ the marketing professionals that larger corporations do, which in the past, has put local business at a significant disadvantage.
Benefits of the Google Pigeon Update
This is beneficial to both local businesses and consumers alike. Local businesses are likely to see an uptake in business due to their being featured higher on search engine results. Many times, when a consumer does a Google search, particularly for business (as opposed to searching for information in general), they are looking for results closest to where they live.
The new update seeks to improve how high local businesses rank in search results, as well as adding local businesses to Google Maps, further expanding the reach of local endeavors.
The update has made for significant change and has the potential to provide a wealth of positive results for both the local business community, as well as web searchers who are looking for local results. The changes have been met with a lot of positive feedback as it helps the businesses who have most suffered from the internet age.
For the small business owner, the changes in Google’s algorithms with the so-called Pigeon update are a positive change. Google Pigeon seeks to give a higher preference to local and regional websites in search engine results. This makes it easier for local businesses to connect with potential customers. It also proves more useful for consumers looking for specific items or services in their local area. These changes aim to bolster the presence of small and local community business, helping them to stand out on the internet.