Why is on page important to SE ranking & Local SEO?

Written by: Jason Bayless | October 17, 2017

“There are many factors that go into a website ranking well. One of those factors is effective on page optimization. However, there are many aspects of great on page SEO. A website may receive high-quality backlinks and social signals but rank poorly. One reason for great websites receiving poor rankings can be due to poor on page SEO. It is crucial that every website owner looks in-depth at their on page SEO. Here are reasons why on page is important to search engine rankings and Local SEO.

An important part of effective on page SEO is knowing what keywords to choose. In major search engines, choosing the right keywords is important. Good keyword research can mean the difference between success and failure. Choosing keywords that are too hard to rank for will prove difficult. The goal should be to choose keywords that are attainable for page one results. Studies show that about 90% of search engine users will not go past the first page of results. Keyword research can allow your website to rank well. A website that ranks well ensures receives more traffic.

Search engines have tools known as bots that will crawl a website. Sites that are not optimized can confuse these bots. If the bots can’t read your website properly, they won’t rank it well. There are many times where a website that can’t rank is easily fixed through fixing its on-page SEO. Simply put, better on page SEO equals an improvement in website rankings. When your website has great on page, the bots are clearly able to see what your website is about. A clear website message to bots ensures you receive better rankings for your intended keywords.

Local SEO is a slightly different form of SEO. In this form of SEO, it is important that local terms be mentioned with your business or service. For example, a plumber in Tampa would want to rank for the keyword of Tampa plumber. Effective on page SEO for local keywords means that city words are included within the website. Keywords that feature city names within them are a must for great local SEO. If a website features all information about a company and no city keywords, it won’t rank well for local terms.

You’ll want to keep the keyword density low. It is recommended that the main keyword you want your website to rank for should only be used 0-2% in a website page or post. You will only want to use the main keyword within a text about two or three times. Professional SEO companies can create keyword recommendations specific to your project needs. Different text lengths will require a keyword to be placed a varying amount of times. You can include related keywords into your text, as long as you don’t overdo it. For instance, a website for a Dallas dentist could also mention being about a dental specialist in Dallas.

In conclusion, it is very important to have great on page SEO. Choosing the right keywords ensures that your website has great rankings. You will want to have keywords with traffic but not ones where competition is too stiff. An SEO company can ensure proper keyword research is done for you. Local SEO will place an importance on including city names within your keywords. Search engine bots that do not find location-related terms may not realize where a business is located. If you follow the previously mentioned tips, you can really improve the on page SEO of your website.”