WordPress: Local Search Engine Optimized

Written by: Jason Bayless | May 10, 2018

Local SEO for WordPress is sometimes opposed to traditional SEO because Google does not use the same algorithms to filter the information. In the case of local SEO, it is a unique Google algorithm that does the indexing work for the local SEO. Therefore, the algorithm they use for local SEO is not the conventional algorithm that they use for traditional SEO results.

First of all, the least you can do when working on your local SEO for your WordPress site is to make sure Google knows of your site and indexes it correctly. Remember, by having tight control over your texts, you manage the queries you target by inserting the right strategic terms. Also, when you create content for your site, frame it in the context of how it improves your community.

The constant error that I find, and this is one I frequently see with customers who have stopped working with SEO, is to believe that you have reached the throne once you have a great search result place. You will not fight to be first, succeed and then have the Google search results pages be filled with the pages of your site until the death of Google. As I have said in other articles, you need to be updating your website frequently to stay relevant.

Also, over time you ought to focus on quality rather than quantity. On the other hand, submission to extremist content production and the imperatives of SEO sometimes leads to, for the readers, a saturation of content. And, this is logical when too much content revolves around the same subject. On the other hand, a situation that is rarer is those who make the mistake of refraining from writing material when it does not correspond to one or more keywords with high potential for SEO.

One basic local SEO trick is to be careful that your keywords naturally speak to your audience and that they are relevant to the content you produce. However, juggling the criteria of local SEO and traditional SEO is difficult to do. That’s why, to optimize your website permanently, you may wish to turn to the services of specialists in the field.

Also, when it comes to links, you need to make sure your links come from quality sites. The quality indicators of a website are therefore some indicators that allow us to give a global score on the site which the link came from. The quality indicators are indicators of confidence and popularity that are provided by various tools.

The analysis of the volumes of requests and their evolution, of the expressions used, does not interest only the persons in charge of the production of the web contents. Also, you ought to associate each page or blog post with a key phrase (and reviewing the material accordingly) to gain semantic relevance, properly structure pages to comply with the technical requirements of SEO, etc. All of this is valuable for local SEO.

A dream would be to have links from the top sites on the web. The higher the rank of the sites that link to your site, the higher the position of your site will be. Partnerships are therefore an opportunity to build a strategic alliance with a broader web marketing perspective than pure SEO.

If this is done as part of a community, then a site that has a little traffic already and several dozens of words in the top 100 results on Google’s search results pages can become a reliable target for your linking campaign. Conversely, a page unrelated to the rest of your site has no value.