Your Local SEO Checklist

Written by: Jason Bayless | November 03, 2016
Unless you invest some real time into making sure that your local business campaign has proper search engine optimization, you can kiss your goals goodbye. Thankfully, it doesn’t take anything wildly expensive to ensure that you stay on top of the local SEO game. As long as you ensure that you can mark off the following checklist of things signifying that your local SEO is perfectly composed, then you won’t have anything to worry about. The essential components that should be included on your local SEO checklist are as follows:

Proper Domain and Page Title Configuration

The configuring of your website’s searchability could be considered both the start and end of your local SEO needs. You’re going to want to make sure that every different piece of your website works for the purpose of making your rank fly higher.

For starters, ensure that you choose a domain name that immediately reflects both the nature of your business and the location of your business as well. Next, make sure that all of your titles include key words that are relevant and in-line with what your target traffic will be searching for; naturally, these should incorporate the location of your business as well.

Optimize your link network

The overall value of your website as a whole will be far greater if you manage to siphon additional authority from other high-ranking websites. When your website has a good amount links connecting it to other highly-established websites in your business niche, then two good things will happen: you’ll have a higher rank in the search engine listings for your relevant keywords, and you’ll also get a higher rate of organic cross-traffic that happens due to association.

To facilitate a consistent rate of high-authority link creation, make an effort to share links to your website on your social media profiles. Twitter, LinkedIN, and Facebook can be precious resources for starting a word-of-mouth reputation for your business.

Not only do social media hubs provide a great opportunity for traffic from thousands of people who may have never discovered your business otherwise, but the ability to geo-target your traffic will greatly supplement the localization of your SEO efforts.

You may also find that a powerful offline strategy for building more links to your website can be through making an effort to host local events. Everyone likes to know that they’re doing business with a human being, and once you’ve built up rapport with your attendees, you can potentially exchange business cards. As long as you’re cordial and provide value, most other webmasters you meet in person will be more than willing to have a mutually-beneficial backlink relationship.

Always engage your visitors

You must learn to be one with the comment section. Any time that someone leaves a comment or a review, don’t hesitate to engage them fully. Whether a person is leaving positive or negative feedback, they will always appreciate being directly interacted with in a professional and authentic manner.

Directly engaging your users will not only increase your reputation as a business, improving your local standing, but it will also serve as a sign to search engines that your website is active and deserves a high rank.

Make a point to reach out to business listings

One of the more powerful but often-overlooked strategies for creating more local SEO value is by updating or adding your business on local websites. No matter where you are, there are likely directories that guide people to available businesses in the area; you definitely want to be included.